There are 2,695 different performances to choose from at the Edinburgh Festival Fringe, the artists have to work VERY hard to stand out from the pack and promote their performances to the crowds of Edinburgh.
I saw a young man to I thought was being very creative and I wanted to share his strategy with you.
He was hanging out from a third story window, his voice amplified, and had a bunch of his show postcards hanging from a string down by the street. People walking up didn't always see the postcards hanging there as they approached. He spoke to them and they at first are confused as to where his voice was coming from. He continually dangled them in front of people and spoke to them. Pretty hilarious to watch.
He stood out. I hope they went to see his show.